Target Market research - film review
If you are making a decision to watch movies any matter You should read reviews. before watching that movie Because you will benefit and will not waste hours watching. "Since 430 million people use Reddit every month, there is no doubt you’ll find the opinion you’re looking for. Not only will you get to see a percentage or a rating, but you will also get to hear what people liked and disliked about the movie and how they thought it could have been better or how they thought it did well" (Murphy,2022)
Nowadays, Many movie industry and producers pay film critics and media to review their movies. The reason for this is at this time people turn their attention to reading comments or feedback before actually going to see the movie. Audiences want to know what the genre is and whether it meets their preferences or what the film has to offer. Therefore, making companies related to film production turn their attention to this issue. By paying people to write movie reviews let the review come out well and make after the audience has finished reading the reviews, there is a gravity that will come to see the full movie. In other word, which is to increase sales for the movie another way. According to Journal cultural Economic (2006) "film reviews can actively influence consumers in their selection process. This is the influence effect of film reviews. Second, film reviews can forecast whether a movie will become a success or not."
According to Creese,2015 "The Primary audience would be film and TV enthusiasts, this is evident in all of the news and interviews with cast and directors of current and classic films. The ages of the Primary audience would be 18-40, largely male, in relationships (but not necessarily married), university educated, time-poor and relaxation diminished." It can be seen that the main target audience is people who like to watch movies or people who care about watching movies, including following interviews with directors and actors and the average age of the target range is from teenagers to middle age, but it also depends on the genre of the movie.
for creating my movie review project I see that movie review articles are very important to both viewers and media producers. My writing actually consists of: Details of the movie Key scenes, my opinion about the movie and what this movie does well and what is different from other movies. So that readers who come to read receive information as straightforward as possible.
Reference list:
Gemser, G., Van Oostrum, M. & Leenders, M.A.A.M. The impact of film reviews on the box office performance of art house versus mainstream motion pictures. J Cult Econ 31, 43–63 (2007). https://doi.org/10.1007/s10824-006-9025-4
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